The Customer Value Map v.0.8 - now called Value Proposition Canvas — Business Model Alchemist: "
I've been thinking about "plug-ins" that complement the Business Model Canvas for a while. One concept that I've been looking at more closely over the last few weeks is the invaluable "jobs-to-be-done" approach. I tried to turn it into a visual approach like the Business Model Canvas (BMC). The result is a prototype conceptual tool, the Customer Value Canvas Map v.0.8. now called Value Proposition Canvas."
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