miércoles, 2 de octubre de 2013

Business Model Canvas: A Simple Tool For Designing Innovative Business Models - Forbes

Business Model Canvas: A Simple Tool For Designing Innovative Business Models - Forbes: "Your business model can make the difference between world-leading success and dismal failure. Just ask the people behind the Xerox 914. In 1959, the first dry-process, plain-paper copier was a potential game-changer — but it cost six times the price of alternatives. Potential partners wouldn’t touch it. So the company developed a new business model. Rather than selling the machine, they leased it for $95 a month and charged a few cents per copy for copies in excess of 2000 a month. Thanks to the 914′s speed and convenience, customers soon were making tens of thousands of copies in the same period, and the copier that couldn’t be sold suddenly became a huge revenue generator."

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